OUr History


Performics has a legacy of innovation. Founded in 1998, Performics, then Dynamic Trade, launched its CPA/CPL-based Affiliate Network that focused on Web traffic monetization via direct response vehicles. As we continued to expand our offerings, we launched our paid search (SEM) practice in 2001 and our natural search (SEO) practice in 2003. In 2004, Performics was acquired by DoubleClick, which became part of Google in 2008.

As a result of our contributions to performance marketing and experience with global brands, we have unrivaled partnerships with major platforms. We have unparalleled relationships with Google, Yahoo!, Microsoft, Facebook and other industry leaders. Our emphasis on innovation enables us to provide superior solutions ahead of the digital curve.

Relationship with Publicis & Vivaki


In September 2008, Performics search engine marketing division was acquired by Publicis Groupe and today remains focused on integration. We partner directly with Publicis Groupe’s VivaKi Nerve Center—the world’s largest center for researching and developing digital opportunities. In February 2010, we announced an alliance with Moxie Interactive, a sister Publicis Groupe agency. We continue to create application-driven solutions that customize & integrate platforms for optimal results.

About Publicis Groupe
Publicis Groupe [Euronext Paris: FR0000130577] is the world's fourth largest communications group. In addition, it is ranked as the world's second largest media agency, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 45,000 professionals. Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by Digitas.

Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Publicis Groupe’s Specialized Agencies and Marketing Services offer healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.

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About VivaKi
VivaKi is part of Publicis Groupe [Euronext Paris: FR0000130577 and part of the CAC 40 index] the world’s third largest communications group. VivaKi aggregates the marketplace influence of four autonomous brands, including two global media agency networks: ZenithOptimedia and Starcom MediaVest Group; and two leading digital marketing agencies: Digitas and Razorfish. On behalf of its agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. Sitting at the core of VivaKi is the VivaKi Nerve Center, which serves as a think tank, R&D center and testing ground to activate new pathways for clients to connect with consumers in an increasingly digital world. VivaKi also includes a Talent & Transformation Practice, which leverages the scale of the VivaKi brands to develop and deliver tools and approaches designed to attract, develop, train, motivate and reward the world's best people.

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Performics has more than a decade of experience in digital marketing and is the largest buyer of search ads in the world. Today, more than ever, our commitment is to deliver more qualified consumers and a better return on investment. We work diligently and efficiently on behalf of our clients to boost the effectiveness of their digital marketing efforts