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Social Media Advertising: Facebook Marketing & Social CPC
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Your customers are constantly connected to social. In fact, comScore recently reported that people are now spending more time on Facebook than on Google. Every second, social network users are interacting with brands, airing their feelings about brands, and recommending/discovering new products. At Performics, we believe that your brand must be visible on the social networks and must participate in the social conversation. Social networks are the perfect medium to seek incremental performance, including leads, sales and customer engagement. Wherever there’s an opportunity for performance, Performics is there. For the past three years, we’ve been extending our paid search CPC auction-based media expertise to social, managing campaigns to optimal ROI, click or impression goals.
Key Features
- Audience targeting and plan development
- Bid, budget and creative optimization
- Tracking and reporting
- Integration with paid search, as well as other owned and earned media assets
Results- Performics launched a Facebook CPC-bidded social ad campaign for Chicago-based online retailer, Threadless that performed at a 3 to 1 ROI and drove many new buyers to Threadless.
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